adidas x Wanderlust Playbook

The ask: Create a Playbook defining the partnership between adidas Women’s and Wanderlust, and provide guidelines for how they are visually represented together.

This document was meant to kick-off and inform the ongoing partnership between two iconic brands. It has been used as a guide for all iterations of the brands coming together – events, advertising communications, and co-branded product.  The VFA is a diverse and well-rounded athlete. She brings sport and mindfulness into her day in many forms and this partnership between is a representation of that.

International Yoga Day 2018

adidas celebrated International Yoga Day with an empowering local and global activation. Recognizing the continued need to make efforts to protect the planet, adidas partnered with One Tree Planted and pledged to plant one tree for every Tree Pose shared online using #adidasTreeForTree. adidas tapped its roster of Influencers to engage the community, and dropped photo booths in key locations – upping the social count and shares.

Trees were in California and Oregon during the months of January through March of 2019 as a contribution to their reforestation efforts in response to the recent fires.

International Yoga Day 2017

Nearly a year after International Yoga Day it was International Yoga Day. Time flies. We were ready to rock it with something new – an impactful cultural moment for women that could be experienced locally and globally, and connect to the global brand messages of “Salute a Global Sunrise.”

This live-streamed sunrise yoga experience began in New York City and ended in Los Angeles.

Participants greeted the sunrise with Influencer-lead meditation, yoga flow, live music, sundial-inspired mirror installations, a custom juice bar and a peek at the latest product collection.