adicolor SS19
Celebrating new silhouettes and seasonal colors should be, well, colorful. We energized the adicolor retail/digital campaign by infusing it with bold color combinations and dynamic sets.
The usual monochromatic color schemes for adicolor campaigns were left in the past as we introduced contrasting and complementary color combinations for a more dynamic effect.
Five sets were created with dynamic modular pieces, enabling quick, efficient changes and limitless shot opportunities. Models interacted with the sets, revealing dynamic and unexpected poses.
Photographer / JUCO
This season of adicolor went on to be one of the most successful .com product releases to date for the client. The campaign expanded the creative world of adicolor, used globally and shared internally as Best-In-Class content production.
Home of Classics
SUPERCOURT FW19 Retail Experience
Taking on all adidas stores across the country, with special attention to flagships, Supercourt saw us transform retail spaces into an experiential, museum style retail experience.
“Make Your Mark” was the message behind the Supercourt campaign, meaning the scuffs on your shoes are indications of stories to be told.
adidas Pride 2018
To celebrate Pride Month, adidas Originals launched the “Pride Pack”: a collection of unique products celebrating the LGBTQ+ community. We were honored to be asked to create the campaign.
We focused this campaign to celebrate the power of the queer creator community right here in Portland, collaborating with a team of passionate creators, models, musicians, artists, athletes and friends.
We felt a personal connection to Pride and what these products represent to the LGBTQ+ consumer, and that’s why it was important that the campaign be based in truth. Real people’s real truth. We collaborated with members of the community to share the core message: LOVE UNITES.
The campaign hit retail, social and .com, generating global attention and positive recognition for fully empowering and engaging the LGBTQ+ community from concept to execution.
Working closely with adidas’ Social Purpose Team to address cultural tension around brand inauthenticity, we built something that matters to the community, transforming adidas into a true LGBTQ+ ally. Along the way, these campaigns also raised $260K for LGBTQ+ youth-supporting non-profits.
adidas Los Angeles presents:
Abbot Kinney Tattoo Residency
Five local tattoo artists were part of a week-long residency in adidas Originals Venice store. Each artist created a total of 9 original, signed and numbered flash designs that were featured the day of their residency.
Locals were invited to sign up and book a tattoo session with their favorite artist through an RSVP website and by artists as they promoted their work through their social channels to generate buzz
