FM Broadcast: Celebrating Black Futures in Sport & Culture
Nike’s FM Broadcast is a YouTube episodic series analyzing the future movement of the Black community in sports and culture. Hosted by Janaya Future Khan, this series unpacks issues affecting the community through in-depth conversations with Athletes and cultural figures. Episodes focused on intersectionality, the Black & Asian solidarity, sports and activism, and the power of disruption. Among the many names who participated in these in-depth conversations were H.E.R, Naomi Osaka, Marcus Radford, Raven Saunders and others
The Goal
The goal of Nike’s FM Broadcast is to celebrate Black futures through the lens of those who are carrying the baton for a better tomorrow on, off and beyond the field. Each episode explores a specific theme that authentically tackles issues critical to Black communities “now,” while laying out a blueprint for the future.
Results & Impact
Expanding on NIKE’s sustained commitment to the Black community, FM Broadcast amassed 86 million views within the first three episodes, reaching 10 million unique viewers with over 70 million impressions. The series netted 23% of clicks across platforms, resonating best with BIPOC communities.
The initiative got Gold recognition from the Anthem Awards in their Special Projects category.
Beyond BHM: How Black Athletes Shape the Future
Black athletes’ impact on sport and culture is undeniable. From Ghana to Barbados, the vibrant spirit of the Black communities across the globe weave their existence into the fabric of the future and shape the way we see the world. Author of A New Formation Calum Jacobs joins FM Broadcast to unpack the connections between Black athletes across the globe—whose origins, experiences, and aspirations resonate with the next generation.
S02Ep02: The future of Belonging
Olympic medalist and soccer star Quinn joins storyteller and global civil rights advocate Janaya Future Khan for a discussion about stepping out of societal norms, the responsibilities that come with their platform as a trans athlete, and what the future holds for queer and trans youth in sport.
S02Ep01: Marathon of Mental Health
Olympian Raven Saunders joins storyteller and global civil rights advocate Janaya Future Khan to chat about her journey with mental health and mindfulness. With appearances by K-Pop star Eric Nam and Agnes Mwakatuma of Black Minds Matter UK, we explore mindfulness, movement, and the importance of mental healthcare accessibility.
S01Ep05: Path to Progress
Olympians Dr. John Carlos, Ibtihaj Muhammad, and Simone Manuel join storyteller and global civil rights advocate Janaya Future Khan for episode 5 of FM Broadcast to discuss the confidence and courage needed to create a more inclusive future. On this episode, we traveled to St. Elmo Village in Los Angeles, a creative community and non-profit organization with roots in the civil rights movement.
S01Ep04: Community Champions
There’s unity in community. Patta’s co-founder Edson Sabajo, UK-based designer Irene Agbontaen, and French National basketball player Diandra Tchatchouang join global civil rights activist Janaya Future Khan to discuss how their commitment to cultivating community programs helps develop the next generation of Black athletes* and creators.
S01Ep03: Black Disruptors
In Episode 3, global activist and storyteller Janaya Future Khan is joined by footballer Marcus Rashford, activist and Gurls Talk Founder Adwoa Aboah, Paralympic record holder Blake Leeper, and boxer Ramla Ali, as they discuss owning their identities, finding their confidence, and laying the foundation for the future.
S01Ep02: Black & LGBTQIA+ Voices
Pose series superstar Dyllón Burnside, 2020’s Canadian Soccer Player of the Year Kadeisha Buchanan & diversity advocate Nevin Caple have an in-depth conversation with global civil rights advocate Janaya Future Khan about owning their Black & LGBTQIA+ identities with confidence.
